16 6 / 2011
Is your site addicting?
There are two sites which have gotten a lot of traction in the last few weeks: Turntable.fm & Fitocracy. Turntable.fm lets you DJ & listen to music. Fitocracy lets you log your workouts for social recognition & rewards. Both are growing like crazy, and good barometers for how quickly a smart site can grow.
Why are these sites growing so quickly?
Answer- the instant benefit seen by new users. Turntable lets you listen to good music regardless if you have friends on the site; Fitocracy gives you social incentives to get off the couch and work out. The benefit threshold (level that new users gain some benefit) is so low that it seems almost crazy no one built these services before now. Chances are people have, but not this well.
Are you blowing up?
Most sites aren’t- which is a sign to change something. You will launch - get some attention, a few signups, and then nothing. Ultimately it boils down to having the self-awareness to see your problems, and fixing them.
So what about Housefed?
Housefed (right now) isn’t addicting. Everyone listens to music. Most people want to be fit. Not everyone looks at food all day. Because I am waiting on Paypal authorization, I have time to study my results, see what needs to be improved, and fix it. Since I launched it on March 28th, the site has continuously evolved. Chances are your site should evolve too.
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